About Rebirth
Every B2B company is sitting on a Knowledge Graph. Most will never build one.
Every B2B services company has fifteen years of accumulated expertise that never makes it onto the website. Case studies live in PDFs nobody downloads. Founder knowledge lives in email threads. Sales insights live in one person's head. The website communicates a fraction of what the company actually knows.
Meanwhile, the internet changed. Buyers stopped searching and started asking. They ask ChatGPT. They ask Perplexity. They ask Gemini. Foundation models are generic by design, so every company querying them gets the same answers. The competitive edge is not access to models. It is proprietary context. A Knowledge Graph IS that context.
The industry has two options. Hire an agency for a three-month, six-figure rebuild that still does not produce an AI-ready asset. Or ignore it, and let generic language models answer questions about the business with stale, wrong, or generic information. Rebirth is a third path.
We productized this service on purpose. 30 days. Fixed scope. Zero-loss cutover. Knowledge Graph owned by the client. No retainers, no bloat, no open-ended timelines. The discipline is the product.
The team
James Jackson Leach
Founder & CEOSerial operator. 17 product launches across SaaS, physical product, and film. Over $2M raised through crowdfunding and $5M+ across creative ventures. Two US patents. Tribeca film producer. Runs a 3,000+ person Austin builder community and owns Mort Subite, a Belgian bar in town. Cofounded Crowdstake after watching too many founders lose deals to websites that failed to convey fifteen years of expertise.
Alex Stulov
Cofounder & CTOTen years at Deloitte scaling engineering teams to 200 people. Deep cloud-native, machine learning, and large language model infrastructure. Architects the Knowledge Graph extraction pipeline and the AI Society simulation engine that sits underneath every Rebirth engagement.
Alexander Gifford
Cofounder & Head of ProductProduct designer and developer with a decade across SaaS, fintech, and e-commerce. Responsible for the editorial-but-functional aesthetic that runs through every Rebirth site we ship and every product surface we touch.
A Crowdstake company
A focused brand inside a broader mission.
Crowdstake is the parent company. Its mission is to build AI-native tools for go-to-market work. The Knowledge Graph engine and the AI Society simulation stack were built inside Crowdstake first, and they power multiple product surfaces.
Rebirth is a focused offering inside Crowdstake that productized one specific slice: the full website rebirth for B2B services companies. It shares infrastructure with the rest of Crowdstake but serves a different buyer, at a different cadence, with a different rhythm.
We keep Rebirth a separate brand because the service has its own shape. The kind of founder who needs a 30-day productized rebuild is not the same as the kind of operator who needs the other Crowdstake products. Honest branding matters.
Learn more at crowdstake.com.
Ready to build the substrate?
We take on a small cohort of design partners each quarter. Apply to be considered.